An open lecture on the topic "Branding and International Marketing Cases" was held for students of the International University, which was held by Professor Olena Trokhymets of Katowice Business University. During the lecture, the participants got acquainted with modern approaches to branding and international marketing, reviewed successful cases of international companies and learned about current trends in the development of world markets. We sincerely thank Professor Olena Trokhymets for an interesting lecture, new knowledge and valuable experience that she shared with our students.